What Are The Benefits Of Using Facebook Marketing?

Facebook is something that a lot of people all around the world use. But, it can also be used to boost business. Facebook gives you some good ways to get yourself out there. The following tips will help you get started with Facebook, even if you choose not to pay for marketing leverage.

Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Offer prizes or discounts to your users when they like your page. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.

Any content published online should be linked to your Facebook page. If your site has a blog, include a summary and then link the posts automatically via your Facebook.

A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. This should include monitoring the wall comments as well as @ messages concerning your company. It is especially important to respond quickly to anyone who needs help or posts a complaint.

Facebook Ads

If you are using Facebook to get your services or products to your customers, you need to make your page unique. Add pictures and color.

Facebook ads are a great place to start. Regular posting, while valuable and beneficial, only goes so far. To get real reach into your channel, you are going to want to purchase some Facebook ads. They are not expensive, and can make a substantial difference.

Market your business and product on Facebook successfully by having a page that stands out from the crowd. This can be done by using colors and photographic elements. Plain pages don’t get the attention professional looking pages do.

Always answer all the questions and comments sent to you via Facebook. Thank people that answer questions for you or provide other valuable information.

Offer an exclusive deal to those that “like” your page. Likes are something that can make your Facebook page popular. Think about giving folks something unique and free if they give your page a “like.” You can make it a contest or you can make the gift for all. They will click very fast if there is something free in return.

Social Media

If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This will lower your marketing costs and increase the company profits in the long run.

While Facebook is one avenue to pursue, it is not the only social media marketing opportunity out there. While it is an incredibly popular concept, different demographics prefer different social media websites. Do some research on the audience that you’re targeting so that you can figure out where they are getting their social media needs taken care of.

One way to help convert visitors into followers is by hiding some content from visitors. When only followers can see certain parts of your page, it will make visitors want to become followers. However don’t hide too much, as it will impact your SEO.

Be careful about posting about your own business away from your personal pages. If you post on someone else’s page, it can lead to attention.

Never share updates that don’t relate to your field. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. Keep the business and personal pages separate so you can focus on your business better.

Be sure others are able to share what you’re posting to Facebook. You will want to share information with as many people as possible. Because Facebook is a social media site, it thrives on interaction. Working to provide valuable information to your audience will help ensure your business succeeds.

Free giveaways are some of the best tactics for your marketing plan. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.

Look for great leadership opportunities. Facebook offers a great place to become a leader within your niche. Try to find ways to answer questions or make insightful comments in your niche area. This can expose your brand to a lot of new people, potentially increasing your fan base.

Don’t turn off comments! Sure, you may get some inappropriate content, but if you don’t allow it, your fans will think you don’t care.

Offer something that is unique when someone “Likes” your Facebook page. If someone likes your page it will get you a ton of exposure.

You must always focus on the aspect of why you have your Facebook page. It shouldn’t just be established for no reason. Do you want to talk to your customers through it? Or do you use Facebook to let customers get in touch with you? Using Facebook to get your business to make more sales is quite different than using a page just to work with customers that are already buying from you.

Now you have some good information about creating your Facebook marketing campaign. It is going to be easy to apply what you’ve just learned. Be sure you’re ready to start soon so your competition doesn’t have a chance. Who knows? They may have read this article as well, so get going!

When a follower asks you a question on your wall or makes a comment, always respond. They’re taking the time to contact you, so the least you can do is reply.

 

 

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Joseph Montes

Joseph Montes
Ninja Marketing
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Joseph "The Ninja" Montes

I am Social Media Marketing Specialist, skilled and deeply experienced with the use of social channels for business in order to drive increased consumer engagement, brand awareness, and sales. The majority of my career has been spent in social media marketing. Social channels such as Google Plus, Facebook, Twitter, LinkedIn, YouTube, Pinterest, and WordPress have emerged as primary communication channels and key marketing platforms, I provide strategic, tactical help to businesses and individuals seeking an effective, business-results focused presence within the platforms most applicable to their specific goals. I provide social media marketing training and coaching for clients in corporate, non-profit, and individual providing in-depth strategic training with social channels including Google Plus, Facebook, Twitter, LinkedIn, YouTube, Pinterest, and WordPress. Given the rapid evolution of the social space, in particular the shift to mobile social consumption, presenting new and emerging platforms to achieve client goals is an ongoing service. I am highly skilled in the development of robust Facebook Brand Pages, Twitter profiles, Pinterest business profiles, LinkedIn business and personal profiles, Instagram accounts, G+ business pages; content development and sourcing, and I have tremendous community management experience in these channels.

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