Utilizing Social Media Marketing To Your Advantage

If you really want to be an online name and brand, your presence needs to be visible where folks can see you. Social media sites make it easier to get the exposure you want. It is a great idea to use these popular sites in your marketing endeavors. Using social media marketing can be the key to your success. Read on to learn some tips to help you successfully market with social media.

If you’re keeping a blog for social media purposes, you have to make sure that it’s kept as active as possible. When you’ve got fresh material, your readers will expect new topics, and they’ll keep coming back for more. This can be seen in people’s willingness to subscribe to newspapers and periodicals. Be sure to post consistently so that visitors will return to your site.

Utilizing a Twitter account could be very beneficial to creating business contacts. If you take the time to study how Twitter works, you can get your business seen by hundreds, if not thousands, of people.

Social media marketing can be used to make a more user-friendly storefront. As an additional presence to your unique online presence, you can easily make a Facebook storefront that can be accessed with ease from your posts. Many Facebook users spend hours at a time browsing through others’ pages without ever visiting another site. Make the most of this by allowing them to make purchases through your Facebook page. In this, you can get sales from customers that would rather stay on Facebook than leave it for your dedicated ecommerce website.

Guest Blog

Keep your blog entries fresh and exciting to entice your readers. When you’ve got fresh material, your readers will expect new topics, and they’ll keep coming back for more.

Think about creating a guest blog on your site where you let a popular niche blogger come in and write. Consider doing something similar on another site. This can easily generate more traffic for bother you and the guest blogger. If you do a guest blog, get the permission of the host to leave a link to your site. Also, allow any of your own guest bloggers the same accommodation. The followers of that blogger will be more likely to seek info about your site.

Investigate the possibility of creating a Facebook game. You could easily create your own game related to your products or industry. Exciting games that catch the attention of the viral news media can garner a lot of attention for your business. Most people, of course, would have to hire a professional to actually build the game. Never-the-less, you would be the one dictating the specifics.

Figure out what it means to have a conversation. What many companies fail to recognize, is that feedback, even negative, is giving them the opening to have a conversation.

Make a Yahoo account for yourself. Once you have done this, spend some time browsing through Yahoo Answers. Their website has been around for a while and is packed full of questions, answers, and opinions of users. Research any questions that are related to what you offer and then write answers to these, mentioning your products. This knowledge will make viewers look to you as being an expert in these products and get them to visit your sites and purchase from you.

Attract more customers to your products or your store by using your profile on social media sites. Announce the opening of new locations, or in-store discounts you are offering. Allow them access to printable coupons or limited time offers, which are just for your followers. Make it worth their while to add you as a Facebook friend.

Create a plan before you start social media marketing. What kind of layout do you want? Who is going to manage your page? Set up a timeline and budget for your media marketing.

To be make social media work for you, you want to be able to speak with your customer person to person. They do not want to communicate with a faceless company. Speaking to an individual one-on-one makes that person feel that they’re important.

Be certain to utilize numerous outlets when crafting a social media marketing plan. Facebook might be effective and popular, but remember to use other sites like MySpace too. The more your business is out there, the more chances of you being successful.

Building any social media marketing network takes patience. It takes time to gain followers, so do not become disappointed if it does not happen right away.

Tie your website into your social media profiles. Put “share” buttons on your site. Put these buttons on RSS feeds, blog posts, and main web pages so they’re easy to find.

If you are looking to launch new products or are even looking for feedback concerning existing products, then think about using social media as your market research. A lot of your customers will be flattered that you asked for their opinion. They can give you information you did not realize about your product, which you can use to make improvements.

Interact with your followers on social media as often as you can! When it is appropriate and relevant, leave comments on a customer’s blog or Facebook page. Don’t interject into a discussion that has nothing to do with you; stick to contacting someone only when they are discussing something that is related to your industry or products.

Studies have shown that most people spend time on social networks during business hours. You should focus your posting for these times, even using an auto-poster to put up information for you while you might be engaged elsewhere.

Social Media

Mention your progress on social networks in your content. Be gracious and professional with those who support you and your company.

Make use of company branding on social media sites. Use the logo from your company for your profile picture. Use color schemes through your various social media accounts. This allows your followers to trust, and know, who they’re listening to and following. Use this opportunity to solidify your branding and create a name for the company you represent.

Run Facebook contests. Consumers always respond well to freebies. Contests pull people in and keep them interested in what you have to offer. A contest can also be a great way to talk up your latest product, getting consumers interested in making purchases.

Combine email marketing with social media. Add in a Facebook or Twitter button near the end of your email, and include a blurb about how you strive to personally respond to any posts on either of these sites.

Social Media

Take these tips and apply them to your marketing strategy; watch how well social media works for attracting and retaining customers. Social media marketing will help you reach many new customers and boost your business.

Twitter allows you to set your account so that any blog posts will be tweeted automatically. Including links in your blog to other bloggers content that is well written and interesting, can really help keep your readers happy and coming back.

 

 

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Joseph Montes

Joseph Montes
Ninja Marketing
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Joseph "The Ninja" Montes

I am Social Media Marketing Specialist, skilled and deeply experienced with the use of social channels for business in order to drive increased consumer engagement, brand awareness, and sales. The majority of my career has been spent in social media marketing. Social channels such as Google Plus, Facebook, Twitter, LinkedIn, YouTube, Pinterest, and WordPress have emerged as primary communication channels and key marketing platforms, I provide strategic, tactical help to businesses and individuals seeking an effective, business-results focused presence within the platforms most applicable to their specific goals. I provide social media marketing training and coaching for clients in corporate, non-profit, and individual providing in-depth strategic training with social channels including Google Plus, Facebook, Twitter, LinkedIn, YouTube, Pinterest, and WordPress. Given the rapid evolution of the social space, in particular the shift to mobile social consumption, presenting new and emerging platforms to achieve client goals is an ongoing service. I am highly skilled in the development of robust Facebook Brand Pages, Twitter profiles, Pinterest business profiles, LinkedIn business and personal profiles, Instagram accounts, G+ business pages; content development and sourcing, and I have tremendous community management experience in these channels.

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