Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Every printed ad you publish should include a QR code for those with smartphones. If your customer has a smartphone, they can use these codes to unlock special content or deals. Your brochures, business cards and catalogs should all have QR codes printed on them. Including the QR code will help those customers who are truly interested about your service or products to quickly connect and gather more information.
Short and sweet is an important key when it comes to appealing to all of your consumers. Get your message across to them as soon as you can; they need to know what you are trying to say.
Enlist the help of your friends and family to help with your mobile marketing campaign. For an unbiased opinion, hire a professional.
Do not send text messages to your customers too early in the morning or late at night. Your customers may enjoy what you produce, but your awkward timing will likely not be well received.
Before you attempt to start up any new type of campaign with mobile marketing, you should ensure that your first one is successful. In this case, you should measure your campaign’s success by its longevity and not the number of sales it produces. Use the formula to produce a long-term successful marketing add when working on your next campaign.
When you actually speak to people via phone calls or text, remember that they are “people” and deserve to be treated well. Use common courtesy.
Produce a greater effect by using viral marketing with your ads. The power of your mobile campaign is multiplied if your customers like your content enough to share it with their friends.
Implement dedicated short code into your mobile marketing program. The price tag is higher, but this will help to protect your brand. In addition, it gives you a measure of legal protection.
If you use social media networking to help market your business, make sure you include the link on your site. If a customer sees a Twitter or Facebook icon on your page, they’re far more likely to click it, than they are to search you out themselves.
Make it easy for the recipient of your ad to forward to friends and family and chances are, they will. Make certain that promotions are easy to forward or include an incentive to boost your ads.
Make sure any directions on your site are smartphone ready. It’s likely your users will be on a mobile device when looking for your location. Make it simple for people to find your location. Make sure maps to your location are clear and concise on any mobile device. Also, make sure your address appears on the top mapping programs. Include a link to the Google Maps website for accurate directions.
Keep your marketing messages on topic. Do not use mobile marketing for the sake of it. Use mobile marketing as a useful tool to send out relevant messages. Offer your customers relevant, pertinent information they can use. Next, in order to get repeat business, you want to make sure whatever you give them is something they need.
Use your website to its full potential. Advertise your apps or mobile features on your regular website for an easy way to boost your number of mobile users. Regular customers who visit your site will then know how to access your business anywhere they go.
Instead of sharing short codes, buy them for your individual use. Although it is somewhat expensive at approximately $2,000, you can link it to your brand. Eventually, people will learn your short code which they will link to your company. This added expense is well worth the legal protection it offers. If the code sharing company abuses the system, you can be in trouble, too.
Do not send emails out too often. Studies indicate that people are more likely to redeem offers that only come in once a week or or 3 times a month. Create a sense of urgency and let your customers know that failure to act may cause them to miss out on a great deal. If a customer thinks they can just wait for next week’s offer, they are unlikely to act.
The possibilities are endless when it comes to mobile marketing, but if you do not use it the right way, it can cause irritation to most people. Take the ideas you have just learned and use them to craft a strategy for mobile marketing. New customers and new business will be the likely result of your efforts.
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