Tips For A Successful Mobile Marketing Campaign

When it comes time for you to start your mobile marketing plan, you may wonder where to begin, as there are so many things to consider when trying to promote your business. This article’s tips will turn you into a better mobile marketer.

Do not send pointless messages to your customers. Always have something important to say when you message them. There have been instances of marketing campaigns going very wrong when businesses abused their mobile privileges with their customers and sent texts that did not have any substance. Your customers expect useful information from you, not the sort of funny texts a friend would send them.

Focus on understanding your customers. You need to know what your customer wants in order to properly market them through mobile formats.

For the most technologically savvy customers, include QR codes on all printed advertisements. This is an easy way for people with smart phones to access your website and/or coupons. You should include the QR code on everything – catalogs, brochures, business cards and posters. A QR code is an easy way for a consumer to find more information on your interesting products and services.

When you consider what to include on your mobile page, remember that it’s important to say as much as you can with as little copy as possible. Avoid long-winded product descriptions or complicated pages filled with links. Be sure your message gives the user a chance to take an action, and make that action simple. Mobile marketing requires you to stick rigidly to the focus of the topic in a concise, yet thorough, manner.

When you consider what to include on your mobile page, remember that it’s important to say as much as you can with as little copy as possible. It’s important not to have rambling pages that have a lot of fluff.

Spending money on professionals for site improvements is a great way to make your site works well for mobile marketing. It can be hard to make a mobile site that is appealing and attractive. Consider hiring outside qualified developers to ensure this goes smoothly.

Mobile platforms should drive visitors to your main site. Your campaign is about getting people to your home base or bringing them back to it. Your business should be focused around your home base, not around your mobile platform. The two of these should complement each other.

Recruit friends to test your marketing methods before trying them on the public. You can pay an outside source to test your mobile marketing and give you an opinion of how they feel it will help or hinder your company.

You have to understand that the type of mobile users you are addressing to is influenced by other markets. Stay up to date on the mobile market and adapt your own campaign. Always stay current with the newest technology out there or your business may suffer. Customers are always looking for the next best thing.

Mobile Marketing

Creating a mission statement will be highly beneficial for staying focused with social mobile marketing. Sticking to your mission statement keeps your business focused and efficient.

When delving in mobile marketing, you need to understand the basics of mobile devices in order to have your site and ads set up correctly. Visit the stores that sell these devices and try them out so you will know what your customers are dealing with when they receive your mobile marketing communications.

You probably know that you can offer some free apps to your customers, but did you know that applications are actually easy to create? If you create a great customer app, it can generate huge numbers of leads and increase profits greatly. You will have a large array of options to choose from.

Always keep a close eye on the competition, they could be gaining on you. If you are trying to catch them, you might learn something.

Add a link to your social media pages on your main website and encourage your visitors to find you there. Different customers will come from different referring sites, and you do not want to limit their ability to find you easily.

Be sure to optimize your mobile sites for search engines. Google is a great place to start your mobile search engine optimization efforts. Most mobile devices use Google for their search engines.

When starting out with mobile marketing you should only launch one campaign at a time to determine what approaches are most successful. Once you see some success, you need a measuring stick for your campaign’s longevity as opposed to just looking at sales numbers.

On the mobile landing page, try out A/B testing. Testing out a site is as important for mobile marketing as it is with a regular webpage. You can see what works and what doesn’t. For your landing page, have two different versions and see which is more successful. Whichever one wins should be your permanent choice.

Location is of the utmost importance when you are engaging in mobile marketing. Your customers will have their mobiles with them at all times and know where you are thanks to this type of marketing. This allows new options that are not available anywhere else. Brainstorm how you can take advantage of location-based marketing techniques to boost your sales.

Learn how mobile devices work so that you can design your site and ads accordingly to be an effective mobile marketer. Visit the stores that sell these devices and try them out so you will know what your customers are dealing with when they receive your mobile marketing communications.

Make the most of your online website. A great way to develop traffic for your mobile spots or smartphone apps is to advertise them to readers on your traditional website. By visiting your site, your customers can learn how to stay in touch with you from their mobile devices.

Before formally launching your mobile marketing campaign, conduct thorough usability tests among your target market. Sending out ineffective messages will be a complete waste of time. A good test is by sending it to your fellow peers or coworkers and judging their initial reactions. You can then adjust it based on that knowledge.

Many people might be familiar with the Internet, but not everyone will recognize abbreviations. Someone who cannot make sense out of what you are saying will get frustrated and not read your message.

To get special offers and save money, advertise your campaign. Make sure that your other advertising efforts, online and in print, point out your mobile campaign’s existence. If your campaign is perceived as helpful, many people will sign up. Present your mobile marketing goals as a great way to keep on top of the deals you offer.

There are many different variations of mobile marketing methods, but they all share pretty much the same fundamentals. The differences between the different methods is mainly in the technology and application. Do some research to help choose the techniques which work best for you and your business.

Make it easy for the recipient of your ad to forward to friends and family and chances are, they will. Be sure that your ad is easy to forward and consider offering an incentive to the person that forwards your ad.

 

 

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Joseph Montes

Joseph Montes
Ninja Marketing
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Joseph "The Ninja" Montes

I am Social Media Marketing Specialist, skilled and deeply experienced with the use of social channels for business in order to drive increased consumer engagement, brand awareness, and sales. The majority of my career has been spent in social media marketing. Social channels such as Google Plus, Facebook, Twitter, LinkedIn, YouTube, Pinterest, and WordPress have emerged as primary communication channels and key marketing platforms, I provide strategic, tactical help to businesses and individuals seeking an effective, business-results focused presence within the platforms most applicable to their specific goals. I provide social media marketing training and coaching for clients in corporate, non-profit, and individual providing in-depth strategic training with social channels including Google Plus, Facebook, Twitter, LinkedIn, YouTube, Pinterest, and WordPress. Given the rapid evolution of the social space, in particular the shift to mobile social consumption, presenting new and emerging platforms to achieve client goals is an ongoing service. I am highly skilled in the development of robust Facebook Brand Pages, Twitter profiles, Pinterest business profiles, LinkedIn business and personal profiles, Instagram accounts, G+ business pages; content development and sourcing, and I have tremendous community management experience in these channels.

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