To make yourself known, be somewhere where everybody can see you. This is easy to do with social networking sites. The majority of the population uses social media, so it is a great way to connect with your customers. These sites can easily make or break you. The article includes some good social marketing tips that can help you succeed.
Let your existing customers know about your social media sites. When your existing customers follow you on most social media websites, all of their followers will know about it. This is a great way to improve the exposure that you have for your company. In addition, it will more than likely be taken more seriously than a paid ad would be, since it will be viewed as an endorsement of your product or service.
Provide special offers to your followers. Entice your customers with something unique, something that they can’t find anywhere else. Try doing a contest on your social media page. You could also try offering an exclusive offer or item for your fans instead. You can make important announcements about your business on social media sites as well.
Don’t rush anything. Make an all inclusive, high level strategy. Do not abandon your current strategy in favor of every new thing that comes along. If the trend fails to catch on, you will have wasted your valuable resources. Make a plan and use that strategy to cover a broad spectrum of your needs, then plunge in.
Run social media-only contests. For example, if you’re offering your product for a 50% discount and someone else is not, then you’re suddenly exclusive! You have the market cornered. Their friends will find out and your business will benefit greatly from the exclusivity.
Think about guest blogging or permitting another blogger in your field to write a guest blog for your site. You will get more visitors this way. When you post on someone else’s blog, make sure you include a back link to your site. On the same token, allow your own guest bloggers the same courtesy. When this happens, both the primary blogger’s site and your site will get more traffic.
Be sure and include a way for visitors to subscribe to your Facebook page, Linkedin, Tweets, etc. The majority of social media site users access them every day, so if you can give them easy access to you on their favorite sites, they will see instantly each time you post.
Link to your various social media profiles whenever and wherever appropriate. Consider an RSS feed for your updates. Add it to your comments signature. You should also add links to your other profiles on social networks and encourage people to find you on more than one site.
Take advantage of available Twitter tools like Tweepi and Twellow. These tools will help you find users in your target audience, and identify those users who are most influential. You should be able to establish a list of people you should follow, hoping that they will subscribe to your updates too.
To share updates from popular Twitter users or tag another user in a post, include an “@” symbol just before their user name. Users are notified of your post; many will re-tweet the message and respond soon thereafter.
Negativity is just part of the game when dealing with social media marketing. If your followers like your company and products, that is a good thing, but there may also be a negative side. Dealing with problems head on, in a public forum will increase the reputation of your business.
Try getting more followers on your social media by offering special coupons and discounts with those that like or follow your page. Your customers will feel like they are part of an exclusive club when they receive discounts from your profiles, and will increase your profits with the additional sales.
Conducting an Internet Q and A session is one successful tactic that can be employed to engender enthusiasm about your business offerings. This helps potential customers learn more about your company brand. Due to the fact that it is interactive, it is also a great way to add a personal touch to your business.
Take these tips and apply them to your marketing strategy; watch how well social media works for attracting and retaining customers. Soon you will realize that there might not be any better way to get to potential customers (and past customers) than using social media.
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