Looking For Some Video Marketing Help? Try Some Of These Pointers

While you might have heard of video marketing, you may yet be unclear as to what it entails. Basically, it is the utilization of online videos in the promotion of a business. When this is used in a correct manner, it’s a fantastic way to market a product or service. The article that follows can teach you a few tips.

Don’t fear video marketing. A decent camera is all it takes to start! You can show people how you manufacture products, demonstrate your products, or just talk to them directly.

Screenshot your website and include it in the video. This lets viewers see how the site is formatted.

You can’t possibly think that customers are going to watch lengthy videos and stay interested. If you’re doing a demo for a product, you can do a 20-minute video to showcase its features. If you’re just updating folks, do it in 10 minutes or less.

If you’re trying to sell a service or a product with your videos, then don’t forget to include a link that leads them somewhere that they can purchase it. This link should be inside your video player. You will keep your links with your video.

To make a good video, do not assume that you need high production value. If your video is in focus and balanced, there’s no need for professional equipment.

Get the rest of your office involved in making videos for your marketing campaign. The ideal person is someone personable and good in front of the camera. Don’t hesitate when deciding to use more than one person.

Your intro and outro should both be scripted. To start, you should identify yourself and your company, and the purpose of the video. At the end of the video, say the company name again and use the call to action so that your viewers visit your site and/or purchases your product.

Many Internet users go online to learn how to perform a task. Producing tutorials for your products allows you to easily target your niche market.

Don’t try doing it all alone. It is hard to always come up with new angles and ideas for your videos all on your own. Friends, family members and coworkers can be an excellent source of inspiration for new and interesting concepts. Have sessions such as these on a regular basis to make sure that you remain abreast of advertising and what is happening in your niche.

Incorporate your social sites, like Facebook and LinkedIn, to your marketing videos. Someone that comes across your Youtube videos might not know that you are on Facebook, too. By promoting alternative sites, you are capable of driving business up for their services and vise-versa. When you link your video to your social media profiles, that can truly increase traffic and sales.

For example, you might receive feedback from customers indicating that they do not understand a particular aspect or usage requirement for one of your products. A step-by-step explanatory video is the perfect way to address their concerns.

Come up with a measure of the success rate of your videos. Guessing is not accurate enough to base a business plan on. However, it’s much better to have some concrete data to help you determine whether the video is working. Some things to track are the number of video views, as well as whether or not the video was watched completely.

When using YouTube to upload videos, get ready to moderate comments. Many viewers use other viewers’ comments to create their own opinions, and that can lead to negative or spammy comments that can destroy your campaign. Rather than moderating comments, you can choose to disable them.

Keep the tone of your videos consistent. You can easily relate to your audience by showing a more humorous side.

Keep your videos short. A good time period is about three minutes, as you can provide the viewer with important information without overdoing it. Five minutes is okay in some cases, but anything longer than five minutes is too much. Brevity and concision should be your goals.

Be sure to employ the call to action prior to ending your video. Let your viewers know where they can get your products. Give instructions that are easy to follow, so that people are able to do so whenever the next opportunity arises. Videos should always end with a strong, compelling call to action.

People desire the truth! If you plan to create a video, make sure you are genuinely interested in the subject. Speaking in a natural way will ensure that viewers of the video actually like it and will want to see more.

When people consider your goods and services, what questions usually come to their minds? If this is the case, videos can help provide answers. Just let your customers know how to use a product, how to fix a product or even how to un-box your product and they’ll lap it up.

Develop a video that briefly describes your business and your products and asks people to sign up for an email list. Give sign-ups a reward, like a coupon or eBook. Once they associate your face with the brand, your sales pitch is likely to sound more appealing.

Keep in mind that you are only human, and remember that it is okay to ask for some help. Many times it is very hard to visualize ideas for your video marketing.

Make sure that you always greet your viewers in a friendly tone at the beginning of your videos. Let visitors know exactly who you are and what your business provides, before getting to the content. At the end of the video, reinforce your own name as well as that of your company.

People love a good story. Can you think of any stories you can speak of in regards to your products or company? Share video of charitable events you’ve taken part in and discuss them from inception to action to results. Be sure to add customer testimonials to show the best side of your product or service.

If you aren’t good at videos, recruit outside help. Sponsor a video contest in which those who make the best videos receive prizes.

Video Marketing

As you can see, video marketing is a surprisingly easy way to reach a large audience. By using what you have learned here, you can gain new customers from around the globe. Make use of this advice when you are starting to develop a video marketing strategy.

Be honest and natural in your videos. Do not create videos that may have hidden meanings.

 

 

work from home

Work From Home – CLICK NOW to Get Started

 

 

See You At The Top,
Joseph Montes

Joseph Montes
Ninja Marketing
Top 50 Blogs

The Top 5 (Dirt Cheap) Tools I Use To Create Endless Leads & Traffic!

 

 

leave a comment

 

 

Joseph "The Ninja" Montes

I am Social Media Marketing Specialist, skilled and deeply experienced with the use of social channels for business in order to drive increased consumer engagement, brand awareness, and sales.

The majority of my career has been spent in social media marketing. Social channels such as Google Plus, Facebook, Twitter, LinkedIn, YouTube, Pinterest, and WordPress have emerged as primary communication channels and key marketing platforms, I provide strategic, tactical help to businesses and individuals seeking an effective, business-results focused presence within the platforms most applicable to their specific goals.

I provide social media marketing training and coaching for clients in corporate, non-profit, and individual providing in-depth strategic training with social channels including Google Plus, Facebook, Twitter, LinkedIn, YouTube, Pinterest, and WordPress. Given the rapid evolution of the social space, in particular the shift to mobile social consumption, presenting new and emerging platforms to achieve client goals is an ongoing service.

I am highly skilled in the development of robust Facebook Brand Pages, Twitter profiles, Pinterest business profiles, LinkedIn business and personal profiles, Instagram accounts, G+ business pages; content development and sourcing, and I have tremendous community management experience in these channels.

You May Also Like

Loading Facebook Comments ...
Loading Disqus Comments ...

Leave a Reply

Your email address will not be published. Required fields are marked *