Do you want to get the upper hand over your competitors? Do you want to be part of the Facebook generation? Do you need to know how to out-compete these other companies? It takes a bit of know-how and a little time commitment, but by reading the tips and information here, you’ll be on your way to successfully marketing your brand on Facebook.
Your fans should be interacted with on a regular basis so you can cater to their needs. Make sure you notice when people make posts on your page. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Your fans are the reason for your success, so never make the mistake of ignoring them.
You can quickly expand your viewers on Facebook by holding a competition. Offer users prizes and discounts in exchange for encouraging people to like your page. Follow through with your prizes and discounts, or you will lose customers.
Use a giveaway in order to drum up attention and interest on Facebook. Encourage your visitors to join your page in order to be eligible for some free products. Be sure that you announce winners on Facebook. Repeat this process whenever you need to gain more subscribers.
Consider buying a few Facebook ads. Posting on your page only goes so far. Ads can reach further into your target market and draw customers to your page. They are inexpensive and can pack quite a marketing punch.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.
Respond to everything that is posted on your wall. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. It’s like a phone call: you would never leave it at a message left on your machine, would you?
A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. If part of your Facebook is hidden so that just your followers can see it, you can convert many visitors into followers. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.
Ask your fans for advise about various decisions you need to make about your company or business. People love to feel important and knowledgeable. It’s a wise choice to have your community involved in your basic decisions. If you blog, ask fans what they want to hear about.
It could be difficult to get started with Facebook marketing. Incorporate a Facebook button onto your page. That lets people know you’re now active on Facebook. When fans “like” the business via Facebook, you can update them on what happens in your business easily.
Always allow comments on your Facebook page. You may think of this as a way to keep inappropriate content off of your page, but all it will do is convince users that you do not care about what it is they have to say.
Try posting professional photos on the Facebook page. These pictures will give the community a general idea of that your business is like. Use a good camera so that the photos that you take come out great.
Now that you are armed with excellent knowledge on Facebook marketing, it is time to show your competition who is the top dog. You are now able to teach them about success! Spread your new found knowledge with those around you.
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