First and foremost, HootSuite supports brand and company pages for your business on Facebook, Twitter, LinkedIn and Google+ (while Twitter doesn’t have a separate business account type, it’s common to create a company account along with personal accounts to represent CEOs, business owners and employees). That makes HootSuite the ideal tool for an active business who has a presence on all of the major networks.
Second, HootSuite provides a robust sharing and scheduling tool. With HootSuite, business owners and designated team members can craft a post, include a shortened link, and even attach a photo. They can choose which networks to share it to, and share the post immediately or at a scheduled date and time. HootSuite even includes an Auto Schedule feature that will space out posts and publish them at optimum times.
Third, HootSuite includes the option to actually set up teams and members. For larger organizations, this allows for a much greater degree of flexibility and usability for social media management. Certain teams can be granted access to select accounts, and team members can share social media activity, like direct messages, with other team members for action.
Finally, HootSuite offers a rich set of metrics for analyzation of the impact of your social media activity. This is an area we’re going to dig into a lot more in the future, as measuring your results should be a critical aspect of your social media strategy.
A short video training on how I set up HootSuite to automate my online businesses.
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